![]() You create a voice app to solve a problem, but what if that problem isn’t a primary concern of your actual users? For example, an internal Applause survey revealed to me that the biggest drawback of voice shopping is the lack of visibility into the product itself, reviews, and comparisons. In-house teams simply cannot replicate this at scale. Unlike mobile apps, voice apps must be tested by real people speaking their native languages. ![]() Voice is becoming ubiquitous across all devices, so rather than focusing on one platform at a time like with mobile, you need to test across the entirety of the experience. Though traditional testing approaches do translate to voice in some respects, their many shortcomings also become readily apparent. Add in environmental issues like background noise and Wi-Fi strength and you are just scratching the surface of what contributes to a technically sound voice experience. Now you must consider third-party devices including everything from vehicles to the kitchen sink, literally. Gone are the days when there were only first-party devices. While voices are extremely nuanced, the technical side of voice is equally so. Thus, creating a voice experience that can properly react to these variables is a potentially daunting task. Not to mention we all exhibit our own idiosyncrasies that are reflected in the way we’re taught, the environment we live in, and the languages we speak. Individuals often provide inconsistent input due to variability in their voices based on age, gender, inflection, or even mood. Unlike mobile operating systems or web platforms, voice is constantly evolving and driven equally by the AI that supports it and the users that interact with it. However, every new technology brings an entirely new discipline to which developers and organizations must learn and adapt. Voice platforms present an incredible new way to engage your users. Find out how you can deliver seamless voice experiences for all users. Like smartphones did more than a decade ago, voice interfaces are changing the way consumers interact with brands. Webinars Solving the Problems of Voice Testing
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